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How to Generate a Professional Brand Kit with GPT Images 2.0

Generate a multi-page brand-kit concept with GPT Images 2.0, then use real visual references to push the result toward your brand.

How to Generate a Professional Brand Kit with GPT Images 2.0

Source episode · 20:50

How I Put Claude Design and GPT Images 2.0 to the Test: Building Landing Pages, Slides, and Brand Kits

with Claire Vo

20:50 to 23:40: Claire Vo generates a nine-panel ChatPRD brand kit, rejects the generic first pass, and iterates with brighter, pinker, pixelated references.

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Before you start

What you need

  • A short description of the company, audience, and brand personality
  • The brand elements the concept should show
  • Two to five representative visual references or existing assets
  • GPT Images 2.0 access

What you’ll make

A coherent multi-panel brand-kit concept that reflects the supplied references and can guide further design work.

Tools used

Step by step

The workflow

Follow the sequence once, then adapt the prompts, checks, and handoffs to your own setup.

5 steps

Step01

Write an Initial Prompt for a Brand Kit

Ask for a multi-panel kit with a specific set of brand elements. Give the company context and visual character, but keep the text short enough for an image model to render reliably.

Example prompt
Create a nine-panel brand-kit concept for [company], which helps [audience] do [job]. The brand should feel [three concrete traits]. Include: logo treatment, color palette with hex codes, heading and body typography, illustration style, icon direction, social tile, website hero, and one product mockup. Use only this exact display copy: [short copy].
Step02

Evaluate the First Draft

Judge the first result as a system. Check legibility, repeated visual rules, palette, imagery, and whether it actually feels like the company rather than merely looking polished.

Example prompt
Analyze this first brand-kit image. Separate what is technically strong from what feels generic or off-brand. Identify the three visual decisions that most need to change. Do not generate a new image yet.
Step03

Gather and Upload Reference Images

Collect a small set of images that unmistakably represent the intended direction. Choose references for color, texture, composition, and energy, not simply images you like independently.

Example prompt
From these reference images, describe the repeatable visual rules for: palette, contrast, texture, shapes, illustration treatment, spacing, and overall energy. Keep the rules specific enough to guide the next image.
Step04

Prompt for Iteration Using References

Upload the references and state how the first result missed. Claire points to ChatPRD’s brighter pink palette and pixelated landscapes, then asks the model to rebuild the kit around those signals.

Example prompt
The first version is too [generic, muted, corporate, or other issue]. Rebuild the nine-panel kit using the uploaded references. Carry through their [specific palette], [texture], and [composition], while keeping the panels coherent and the display text exact. Do not copy any reference image literally.
Step05

Review the Final Brand Kit

Review the new kit for brand fit and usable ideas. Capture the palette, typography direction, motifs, and layouts worth developing, and mark any text or production assets that still require a designer.

Example prompt
Turn this concept into a concise design handoff. List the palette, type direction, recurring motifs, layout rules, strongest two panels, and the items that still need manual design or exact production files.

What good looks like

  • The typography is legible and the panels feel like one system
  • The palette, imagery, and visual texture clearly reflect the uploaded references
  • The result offers usable direction while remaining a concept, not a replacement for final design files

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After the steps

Runbook notes

How to recover when the loop fails and where human judgment helps.

Recover

If it goes sideways

The first kit is competent but could belong to any company.
Upload a few unmistakable references and describe their shared palette, texture, energy, and composition in concrete terms.
The rendered text is wrong, inconsistent, or too dense.
Shorten the copy, specify the exact text that must appear, and regenerate the affected panel instead of the entire concept.
The references appear as disconnected motifs rather than a coherent system.
Ask the model to extract a small set of repeatable rules from the references before producing the next kit.

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