AI Coaching

Instant feedback from an expert product coach

ChatPRD coaches you from idea to execution — challenging assumptions, sharpening strategy, and helping you think like a seasoned CPO. Not just document review — real product thinking.

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01Document scorecard

Know exactly where your doc stands

ChatPRD analyzes your document across four dimensions — Strategy, Structure, Clarity, and Completeness — and gives you an overall score out of 10. See at a glance what's strong and what needs work.

Strategy: evaluates problem definition and value proposition
Structure: scans for headings, sections, and organization
Clarity: checks sentence complexity and language precision
Completeness: identifies missing sections and content gaps

Document scorecard across four dimensions

How AI coaching works

From first idea to exec presentation — ChatPRD coaches you through every stage, not just document review.

Start with any question

Ask ChatPRD anything — how to frame an idea, structure a pitch, handle stakeholder objections, or sharpen your strategy.

Get strategic coaching

ChatPRD pushes back like a great CPO: questions your assumptions, reframes the problem, and suggests angles you haven't considered.

Develop your thinking

Go back and forth in conversation. Explore tradeoffs, stress-test your positioning, and build a more defensible argument.

"How should I present this to my VP?" → ChatPRD structures the pitch around business outcomes.

Generate the doc when ready

Once your thinking is sharp, ChatPRD writes the PRD, pitch, or brief — grounded in everything from the conversation.

Iterate and ship

Keep refining with follow-up coaching. Export to Notion, Linear, or Confluence when you're confident.

I need to pitch this dashboard redesign to our VP of Product next week. How should I frame it?

For a VP audience, lead with the business outcome, not the feature list. I'd structure it as:

1. The problem: PMs spend 12 min setting up a dashboard — that's 40 hrs/quarter across the team.

2. The opportunity: Cut to <4 min → 30 hrs saved, plus higher adoption and better decisions.

3. The ask: 2 engineers for 6 weeks, phased rollout with a clear kill switch.

That's great. What about risks? She always asks about risks.

Smart — preempt it. Add a slide: “What could go wrong” with migration risk, adoption risk, and your mitigation for each. VPs love seeing you've already thought it through.

02Actionable priorities

Focus on the changes that matter most

Instead of overwhelming you with feedback, ChatPRD highlights the 3 most impactful improvements to focus on first. Each suggestion includes specific text changes with before/after diffs.

Top 3 priorities ranked by impact on document quality
Specific text suggestions with diff views
Strategic gap analysis across competitive, technical, and UX
Explanations for why each change matters

Prioritized suggestions with actionable feedback

Four dimensions of product strategy

ChatPRD evaluates your thinking across the dimensions that matter most to stakeholders and users.

Problem & opportunity

Is the problem worth solving? Is the opportunity sized correctly? Are you building for the right user?

Competitive positioning

How does this differentiate from alternatives? What's your wedge? Are you defending or attacking?

Success metrics & ROI

Are your KPIs specific and measurable? Do they tie to business outcomes? Can you prove impact?

Execution & risk

Is the rollout plan credible? Are risks identified with mitigations? Can you hit the timeline?

Before and after coaching

See the difference AI coaching makes on real product documents.

Before coaching

Vague success metrics: "improve user engagement"
Missing competitive context and positioning
No rollout plan or phasing strategy
Assumptions unstated and untested
Technical requirements unclear for engineering

After ChatPRD coaching

Specific KPIs: "increase WAU by 25% in Q1"
Clear competitive analysis with differentiation
Phased rollout: alpha → beta → GA with gates
Assumptions documented with validation plan
Technical requirements with acceptance criteria

3×

Improvement in document quality scores

4.5★

Average user rating

100k+

Product managers using ChatPRD

85%

Say coaching improved their product thinking

“It's like having a senior PM review every doc before it goes out. The quality of our specs has gone up dramatically.”

Product LeadSeries B Startup

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