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How to Create On-Brand AI Illustrations with Midjourney and Replicate

Establish a scalable art direction workflow by creating a brand 'kit' in Midjourney with Style References, allowing for rapid creative iteration, then use Replicate for final polishing like background removal.

From How I AI

How I AI: Gamma's 3-Step AI Workflow for Global Feedback, Art Direction, and Hiring

with Claire Vo

How to Create On-Brand AI Illustrations with Midjourney and Replicate

Tools Used

Figma

Collaborative design tool

Midjourney

AI image generation

02Step-by-Step Guide
1

Establish a Brand 'Kit' in Midjourney

Work with your creative director to define a core set of brand styles. Use Midjourney's Style Reference (--sref) feature with URLs to these style images to create a brand 'kit' that ensures anyone at the company can generate on-brand visuals.

2

Iterate on Creative Concepts Rapidly

Use your brand kit as a starting point to explore creative ideas in real-time. Follow your intuition and rapidly generate variations. For example, a prompt for a painting could evolve into an apple, half green, half red and finally a vertically split image, half bird, one half is this, one half is that based on interesting outputs.

3

Remove Backgrounds with Replicate for Final Polish

Once you have the perfect image from Midjourney, use a service like Replicate to run a high-quality background removal model. Upload your image to get a clean PNG with a transparent background, ready to be placed in your UI designs in a tool like Figma.

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