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Launch an AI-Powered Employee Advocacy Program to Boost Brand Reach

Gamify content creation for your entire team by launching a company-wide competition. Provide employees with AI tools to help them post on social media, driving brand awareness and attracting top talent.

Launch an AI-Powered Employee Advocacy Program to Boost Brand Reach

Source episode · 30:38

How I AI: Alex Lieberman's 6-Step Claude Workflow to Beat AI Slop

with Claire Vo

30:38 to 36:45: Alex Lieberman turns employee posting into a supported team program with prompts, examples, friendly competition, and visible participation.

Read the full episodeWatch on YouTubeListen on SpotifyListen on Apple

Before you start

What you need

  • A campaign goal, audience, duration, and participation rules
  • Approved examples, brand boundaries, and disclosure guidance
  • A lightweight submission and scoring process

What you’ll make

A time-boxed employee advocacy program with clear rules, writing support, participation tracking, and brand-safe posts from real employees.

Tools used

Step by step

The workflow

Follow the sequence once, then adapt the prompts, checks, and handoffs to your own setup.

5 steps

Step01

Provide AI Content Tools

Give all employees access to a company-approved AI tool that helps with content creation. This could be a system like the 'Content Machine' that generates ideas and drafts, or simply providing access to a powerful LLM. The goal is to reduce the friction of starting from a blank page.

Example prompt
Act as a social media ghostwriter for a [Your Job Title] at [Company Name]. Your task is to draft a LinkedIn post based on my notes about a recent project. My notes: [Describe a recent project you completed, a challenge you overcame, or a key learning. For example: "Just finished a major data migration project. We moved our customer database to a new platform with zero downtime. The biggest challenge was ensuring data integrity during the transfer."] Draft a post that:
- Starts with a strong hook.
- Explains the project and its outcome clearly.
- Maintains a professional yet conversational tone.
- Ends with a question to encourage comments.
Step02

Launch a Gamified Challenge

Launch the program as a time-boxed competition to create focus and excitement. For example, run a month-long challenge like the 'Creator Cup' where employees compete by creating and sharing content.

Example prompt
Draft a company-wide announcement for a new employee advocacy program called the "[Competition Name, e.g., Creator Cup]". The goal is to make content creation fun and competitive. The announcement should be exciting and clear. Include these details:
- **What it is:** A month-long competition to see who can create the best content on LinkedIn and X.
- **Duration:** [Start Date] to [End Date].
- **How to win:** Earn points by posting (10 points) and engaging with colleagues' posts (3 points).
- **Prizes:** A $[Prize Pool Amount] prize pool, with weekly games and editor's picks.
- **How to join:** Join the #[Slack Channel Name] to share your posts and track the leaderboard. Make the tone energetic and encouraging.
Step03

Implement a Simple Points System

Establish a simple scoring system to track participation. For example, award 10 points for creating a new post on LinkedIn or X, and 3 points for engaging with a teammate's post.

Example prompt
Establish a simple scoring system to track participation. For example, award 10 points for creating a new post on LinkedIn or X, and 3 points for engaging with a teammate's post.

My actual values:
[insert the files, settings, accounts, or constraints for this step]

Give me the exact commands, settings, or output to use. Finish with a pass or fail check for implement a simple points system.
Step04

Offer a Prize Pool

Set a budget for prizes, such as a $5,000 prize pool, to incentivize participation. To ensure fairness, include weekly games and 'editor's picks' that reward quality and effort, not just employees with large existing followings.

Example prompt
Set a budget for prizes, such as a $5,000 prize pool, to incentivize participation. To ensure fairness, include weekly games and 'editor's picks' that reward quality and effort, not just employees with large existing followings.

My actual values:
[insert the files, settings, accounts, or constraints for this step]

Give me the exact commands, settings, or output to use. Finish with a pass or fail check for offer a prize pool.
Step05

Foster a Supportive Community

Create a dedicated Slack channel, like '#reply-guys', for the competition. This space allows employees to share their posts for team engagement, ask for feedback, and support each other's efforts.

Example prompt
Create a dedicated Slack channel, like '#reply-guys', for the competition. This space allows employees to share their posts for team engagement, ask for feedback, and support each other's efforts.

My actual values:
[insert the files, settings, accounts, or constraints for this step]

Give me the exact commands, settings, or output to use. Finish with a pass or fail check for foster a supportive community.

What good looks like

  • Participants publish original posts in their own voices
  • Scoring rewards useful content rather than raw posting volume
  • The team can measure participation and relevant reach without pressuring employees to post

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After the steps

Runbook notes

How to recover when the loop fails and where human judgment helps.

Recover

If it goes sideways

Participants paste near-identical AI drafts
Require one personal observation or example and prohibit shared final copy.
Competition incentives create spam or uncomfortable pressure
Make participation optional, cap posting volume, and reward quality, learning, and peer support.

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