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How to Create a Promotional Video with an AI Creative Director

Go from an idea to a finished promotional video in minutes. This workflow shows how to use Google Flow to brainstorm a storyboard, generate video scenes with a custom avatar, and edit the final cut.

How to Create a Promotional Video with an AI Creative Director

Tools Used

Gemini

Google AI assistant

02Step-by-Step Guide
1

Brainstorm with the AI Director

Use the chat feature in Google Flow to collaboratively create a storyboard. Start with a general idea and provide clarifying details based on the AI's questions to refine the concept.

Prompt:
help me create a storyboard for a hype video. For the How I AI podcast, I already have a character. Named me, we can reference, help me come up with the few scenes that would make this great. This is a podcast by Claire about the best ways to use AI at work and in life.!
Pro Tip: Engage with the AI's follow-up questions to refine the tone. For example, specify the setting and vibe using a follow-up prompt like: 'she is in a dark home office, dark green walls. With books about AI and fun posters, lighting around. This should be more authentic lifestyle version, but it's high tech and about coding. Have a hacker vibe to it.'
2

Generate Video Scenes

Use the scene descriptions from your AI-generated storyboard as prompts for the video generator. For each scene, the model will generate multiple video options.

Prompt:
I spin my ergonomic chair around to face the camera. I push my glasses, which I don't have up to the bridge of my nose, and I say, 'I'm Claire and this is how I AI.'
Pro Tip: Remember to replace mentions of your name with the '@me' tag to insert your custom avatar. Also, ensure the image/video toggle is set to 'video' before generating.
3

Assemble the Final Cut

Use the built-in video editor in Google Flow to assemble your video. Drag your favorite generated clips onto the timeline in the order suggested by your storyboard.

4

Trim and Finalize

Perform minor trimming and arrangement of the clips on the timeline to create your final video. The entire editing process can be done within the Google Flow interface without needing external tools.

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