Competitive Analysis Report Template
This Competitive Analysis Report Template equips product managers with the necessary tools to gain a comprehensive understanding of their competitive landscape. By examining competitors' strengths, weaknesses, opportunities, and threats, this template enables informed decision-making and proactive strategic planning. Use this template to pinpoint competitive advantages, mitigate risks, and refine your product strategy for long-term success.
Use This Template with ChatPRDWhat is a Competitive Analysis Report?
A Competitive Analysis Report is a strategic document that helps product managers identify who their competitors are, what they are offering, potential gaps in the market, and how they can differentiate their product offerings. It provides an in-depth look at the competitive landscape, informing decision-making and steering product development strategies.
By using this template, product managers can methodically gather and analyze data on competitors. This structured approach ensures no critical aspects are overlooked. The insights gained from such a report enable teams to make data-driven decisions, prioritize features, and position their product effectively in the market. Ultimately, it helps in strategizing for both short-term and long-term goals, ensuring the product's competitive edge.
When to use a Competitive Analysis Report:
Launching a new product to assess competitive landscape.
Entering a new market to identify key competitors.
Updating product features to ensure market relevance.
Adjusting marketing strategy for competitive advantage.
Tracking competitor moves to stay informed.
The Competitive Analysis Report Template
You can copy and paste this Competitive Analysis Report template to create your own, or use ChatPRD to generate it with AI.
Competitive Analysis Report
Author:Your Name Here
Company Background
Provide a comprehensive understanding of each competitor's foundational aspects. Include relevant history, operational scale, and financial stability to set the context.
Company Overview
Summarize the competitor’s history, company size, and present financial conditiion. Mention mission statements, vision, core values, and any unique attributes that set them apart.
Product/Service Overview
Detail the primary products or services offered by the competitor. Discuss key features, unique selling points, and target demographics, along with any notable variations in their offerings.
Leadership and Organizational Structure
Describe the key stakeholders and leadership team. Include organizational hierarchy, notable leadership changes, and their impact on strategy.
Financial Health
Provide an overview of the financial standing including revenue, profit margins, market share, and growth trajectory. Highlight significant financial milestones and stability signals.
Recent Developments and Future Plans
Identify any recent initiatives, strategic pivots, mergers, acquisitions, or future plans disclosed that indicate the direction they are heading towards.
Competitor Analysis
Conduct an in-depth analysis of each competitor's strengths, weaknesses, opportunities, and threats. Compare this with your own product and market position.
SWOT Analysis
Perform a comprehensive SWOT analysis, detailing the internal strengths and weaknesses, as well as external opportunities and threats. Discuss specific examples and implications.
Product Comparison
Compare key product features, value propositions, and performance metrics against your offerings. Highlight competitive advantages and areas for improvement.
Customer Reviews and Feedback
Analyze customer reviews and feedback concerning the competitor’s product. Identify recurring positive and negative points and their impact on customer satisfaction.
Innovation and Technology
Assess the level of innovation and technology advancements employed by the competitor. Discuss R&D investments, tech partnerships, and their impact on the product.
Market Share and Growth
Evaluate the competitor's market share, growth trends, and strategic moves that have contributed to their current position. Consider geographical presence and market segments.
Market Positioning
Evaluate how competitors position themselves in the market, including brand perception, marketing strategies, and pricing tactics. Understanding these aspects will help identify gaps and opportunities for your product.
Market Perception
Explore how the market perceives the competitor brand. Discuss customer trust, brand reputation, and overall satisfaction levels.
Marketing and Pricing Strategy
Detail the competitor’s marketing approach, including digital, traditional, and social media. Describe their pricing strategies and positioning within the market in terms of value and affordability.
Customer Acquisition and Retention
Analyze the strategies competitors use to acquire new customers and retain existing ones. Discuss loyalty programs, membership benefits, and customer service quality.
Geographic and Demographic Targeting
Identify the primary geographic and demographic segments targeted by the competitor. Discuss regional strengths, local marketing initiatives, and niche demographics.
Brand Partnerships and Sponsorships
Detail any strategic partnerships, sponsorships, or endorsements that bolster the competitor's market position. Examine the effectiveness and impact of these alliances.
Template in Use
Example Competitive Analysis Report
Have ChatPRD generate a perfect
Competitive Analysis Report for you
ChatPRD is a no-code AI tool that can generate product requirements documents, user stories, and more.
Use this template with ChatPRD to create your own Competitive Analysis Report in minutes.
Explore More Templates
Design Spec Template
Our Design Spec Template focuses on crafting exceptional user experiences. It lays out the design objectives, steps to achieve a seamless UX, and metrics to measure success. This template ensures consistent design documentation, enhances team communication, and aligns stakeholders on key design goals. The result? Streamlined workflow and improved user satisfaction.
MVP Feature List Template
The MVP Feature List Template is a robust tool designed to help product managers define and prioritize the essential features for a Minimum Viable Product (MVP). This template ensures your product aligns with user needs and avoids unnecessary features, fostering focus and efficiency in development. Use it to clarify your product vision, align your team, and drive value-driven product growth. Ultimately, it helps improve user satisfaction and business results.
Usability Test Plan Template
The Usability Test Plan Template streamlines the process for product managers to systematically plan, conduct, and analyze usability tests. This template provides a comprehensive framework that ensures a thorough approach to testing user-friendliness, efficiency, and overall usability. By offering a consistent methodology, it helps to identify and rectify potential issues, driving user satisfaction and product success. Utilize this template to enhance your testing process, uncover valuable insights, and make informed product improvements.