Customer Feedback Form Template

This Customer Feedback Form template enables product managers to capture and analyze valuable customer feedback. By systematically collecting insights on user preferences, challenges, and suggestions, it informs strategic decisions. Using this template will help refine the product, elevate customer satisfaction, and drive continuous improvement in product quality.

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What is a Customer Feedback Form?

Customer feedback is integral to shaping the trajectory of any product. Gathering meaningful insights from users not only helps in refining features but also in identifying gaps and opportunities for future development. This feedback form is meticulously designed to capture a comprehensive range of customer opinions, suggestions, and overall experiences with your product. By systematically incorporating this feedback, you will be better equipped to make data-driven decisions that align with your strategic objectives.

This feedback form is adaptable across various sectors, but it is particularly beneficial for product managers in software companies, e-commerce businesses, and other tech-driven industries. It facilitates a structured approach to understanding user needs and preferences, enabling you to prioritize features and improvements that will have the most significant impact. Utilizing this template will help you create a more user-centric product that resonates with your target audience.

When to use a Customer Feedback Form:

  • When launching a new product to gauge market reception and early user satisfaction.

  • Following product updates or feature introductions to ensure they meet customer needs.

  • For continuous feedback collection to stay attuned to customer sentiments and iterative improvement.

  • After a major marketing campaign to analyze customer impressions and its impact on product perception.

  • During customer onboarding to capture first impressions and identify immediate pain points.

  • For a quarterly review to systematically gather insights and benchmark progress over time.

  • When planning a product roadmap, to align priorities with core customer feedback.

The Template

You can copy and paste this Customer Feedback Form template to create your own, or use ChatPRD to generate it with AI.

Customer Feedback Form

Author:Your Name Here

Personal Information

Collect essential details about the customer to personalize responses and follow up if necessary. It's vital to adhere to GDPR and other data protection regulations while collecting and storing personal data.

Name

Request the full name of the customer. This is important for addressing them personally in follow-ups and for segmentation purposes.

Email

Ask for the customer's email address to facilitate future communication, updates, or follow-up queries.

Demographics

Gather demographic details such as age, gender, and location to understand customer segments better and tailor experiences.

Consent

Include a consent checkbox to ensure customers are aware and agree to their data being collected and stored as per data protection regulations.

Product Feedback

Gather specific insights about the customer’s experience and interaction with the product. Focus on the strengths and areas of improvement.

Overall Experience

Request a rating for the overall experience with the product using a scale (e.g., 1-5, where 1 is poor and 5 is excellent). This helps quantify customer satisfaction.

Product Features

Inquire about the usefulness of various features. Ask questions like: Which features do you use the most/least? Are there any features you find missing or redundant? This helps prioritize future enhancements.

Ease of Use

Ask customers to rate the user-friendliness of the product. Understanding pain points in usability can guide UI/UX improvements.

Performance

Encourage feedback on the product’s performance. Questions might include: Does the product meet your performance expectations? Have you encountered any technical issues?

Improvement Suggestions

Provide space for customers to share their thoughts on how the product can be improved. These open-ended responses can reveal innovative ideas and common pain points.

Improvement Points

Ask for specific suggestions on what aspects of the product should be improved. This provides actionable insights for the development team.

New Features

Inquire about additional features customers would like to see. This helps in understanding customer needs and shaping the product roadmap.

Competitive Comparison

Encourage customers to compare your product with competitors. This can provide insights into market positioning and areas where your product can differentiate.

Support Experience

Ask customers about their experience with customer support. Improving support can increase overall satisfaction and retention.

Additional Comments

Allow customers a space to share any other thoughts or feedback that was not covered in previous sections. This ensures all valuable insights are captured.

Platform-Specific Feedback

If your product is available on multiple platforms (e.g., mobile, web), ask for platform-specific feedback to identify particular issues or strengths.

Open-Ended Feedback

Include an open-ended question format where customers can write any other comments or suggestions they may have. Ensure there's no word limit to capture detailed feedback.

Example

Customer Feedback Form

An example of a customer feedback form for a fictional ecommerce mobile app called 'ShopEase'.

Customer Feedback Form

ShopEase Mobile App Feedback Form

Personal Information

Collect essential details about the customer to personalize responses and follow up if necessary. It's vital to adhere to GDPR and other data protection regulations while collecting and storing personal data.

  • Full Name: John Doe

    • Request the full name of the customer. This is important for addressing them personally in follow-ups and for segmentation purposes.

  • Email: john.doe@example.com

    • Ask for the customer's email address to facilitate future communication, updates, or follow-up queries.

  • Demographics:

    • Age: 28
    • Gender: Male
    • Location: New York City
    • Gather demographic details such as age, gender, and location to understand customer segments better and tailor experiences.

  • Consent:

    • [ ] I consent to have my data collected and stored in accordance with GDPR and data protection regulations.
    • Include a consent checkbox to ensure customers are aware and agree to their data being collected and stored as per data protection regulations.

Product Feedback

Gather specific insights about the customer’s experience and interaction with the product. Focus on the strengths and areas of improvement.

  • Overall Experience (1-5): 4

    • Request a rating for the overall experience with the product using a scale (e.g., 1-5, where 1 is poor and 5 is excellent). This helps quantify customer satisfaction.

  • Product Features:

    • Most Useful Feature: Cart system
    • Least Useful Feature: Search filter
    • Inquire about the usefulness of various features. Ask questions like: Which features do you use the most/least? Are there any features you find missing or redundant? This helps prioritize future enhancements.

  • Ease of Use:

    • Rating: 3
    • Ask customers to rate the user-friendliness of the product. Understanding pain points in usability can guide UI/UX improvements.

  • Performance:

    • Rating: 4
    • Encourage feedback on the product’s performance. Questions might include: Does the product meet your performance expectations? Have you encountered any technical issues?

Improvement Suggestions

Provide space for customers to share their thoughts on how the product can be improved. These open-ended responses can reveal innovative ideas and common pain points.

  • Improvement Points:

    • What improvements would you suggest for our app? Better search filter options
    • Ask for specific suggestions on what aspects of the product should be improved. This provides actionable insights for the development team.

  • New Features:

    • Are there any additional features you would like us to add? Sale notification
    • Inquire about additional features customers would like to see. This helps in understanding customer needs and shaping the product roadmap.

  • Competitive Comparison:

    • How does our app compare to other e-commerce apps you use? The search functionality is better in other apps, but overall satisfaction is higher with ShopEase.
    • Encourage customers to compare your product with competitors. This can provide insights into market positioning and areas where your product can differentiate.

  • Support Experience:

    • How was your experience with customer support? It was quick and helpful.
    • Ask customers about their experience with customer support. Improving support can increase overall satisfaction and retention.

Additional Comments

Allow customers a space to share any other thoughts or feedback that was not covered in previous sections. This ensures all valuable insights are captured.

  • Platform-Specific Feedback:

    • If your product is available on multiple platforms (e.g., mobile, web), ask for platform-specific feedback to identify particular issues or strengths.
    • Feedback: The iOS app crashes occasionally, but the Web version is very stable.

  • Open-Ended Feedback:

    • Include an open-ended question format where customers can write any other comments or suggestions they may have. Ensure there's no word limit to capture detailed feedback.
    • Additional comments: I love the overall design and functionality. The checkout process is seamless and quick. However, adding more payment options would be great.

Have ChatPRD generate a perfect Customer Feedback Form for you

ChatPRD is a no-code AI tool that can generate product requirements documents, user stories, and more. Use this template with ChatPRD to create your own Customer Feedback Form in minutes.

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